Social Media Management

We are experts in creating cost-effective social media pages and campaigns that will deliver a strong returns for your business or non-profit. We work across all social media channels including Facebook, Twitter, LinkedInsocial-media-1795578_640 and Instagram, catering for all your targets audiences. We formulate a powerful and effective message and build a strong social marketing strategy. Management Integral Ltd will:

  • drive leads & increase views to your social media platforms
  • raise your brand awareness
  • engage successfully with new & existing customers
  • build a strong community of internal and external e-customer
  • design and manage your website
  • deliver cost effective advertising campaign
  • publish e-news, e-blast, online newsletters
  • drive email campaigns
  • create your logo
  • design and brand your posts

Please contact us and we will deliver cost effective social media strategies and campaigns. Click on the link to visit our online shop and website.

An effective communication strategy

A communication strategy is designed to help organizations communicate effectively and meet key objectives. To start, it is useful to highlight the context. The following steps will help you write a compelling communication strategy.

  1. Set the communication goals and objectives.
  2. Identify key stakeholders including the target audiences.
  3. Develop effective messages which will speak to the audiences. The messages should be relevant and appropriate to the different audiences.
  4. 4.Identify key communication channels, techniques, and tools.
  5. Create a timeline of activities. The timetable indicates the key communications activities, budget, and resources allocated to delivering the strategy.
  6. The communications strategy should conclude with a section on evaluation.

You can also include a PR and Press strategy to raise organizational profile in the media; or a digital strategy to build an online presence using social media, a website, online campaign and web marketing.

Click on the link to see how to deliver an effective communication strategy.

Self-actualization: the state of optimum happiness.

Cheerful businesspeople looking at the report.“The loss of illusions and the discovery of identity, though painful at first, can be ultimately exhilarating and strengthening.”        Maslow.

Maslow describes self-actualization as “the desire for self-fulfillment, namely the tendency for the individual to become actualized in what he is potentially. This tendency might be phrased as the desire to become more and more what one is, to become everything that one is capable of becoming.” The self-actualizer shares merits and similarities and have the qualities below in common. According to Maslow and fellow psychologists, they share the following qualities:

An effective perception of reality

They have an effective perception of reality. To become a self-actualized: “gets real!”. It is important to be genuine and authentic and see things as they are.

Self-acceptance and Gratitude

They are comfortable with themselves, others, acceptance of self, others, and nature. Not only do they have self-acceptance, they are also appreciative of life basic goods. They are not cynics but have spontaneity and freshness of appreciation. They are unconditionally grateful.

Goal and task oriented

They are goal and task-centered, humanitarians, autonomous, resourceful and independent. Even though they have clear objectives, they enjoy the journey toward achieving the goal.

Spontaneous, independent with great interpersonal skills

Although comfortable with solitude, they have developed fellowship with humanity and sustained profound interpersonal relationships. They are the master of the own destiny, and they do not hesitate to be unconventional. They are broad-minded and kind. They have great people skills.

A great sense of humor

They enjoy a great sense of humor; as they say if “you cannot take a laugh, you should not have joined!”

Self- actualization is the attainment of all the highest goals.

Self-actualization peak experiences are like moments of insights, enlightenment or clarity as in meditation. They experience ecstasy, harmony, and understanding of the deep meaning of life and work. According to Maslow “Self-actualizers reported feeling at one with the universe, stronger and calmer than ever before, filled with light, beautiful and good, and so forth.” These states are comparable to the state of self-realization attained via meditation. It is the reaching of Samadhi, or enlightened when peace follows deep and abiding meditation. The Self-realization of the yogi has great similarity with the self-actualization of Maslow and the psychologists. It is a state of optimum happiness. And it is attained through work and working on oneself.

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Practice relaxation to alleviate stress


relax-1183533_640When stressed out, the best way to deal effectively with stress is to work on the body, mind, and emotions by using physical exercises and meditation techniques. Another wonderful technique is the use of relaxation, known as Yoga Nidra. It is a technique that allows the body and mind to enjoy the benefits of deep sleep while being fully awake.  Keep on working on professional skills like communication, conflict, and time management which are also great ways of dealing with stress. However, it is primordial to learn to relax. I have recorded a relaxation. Listen and practice Yoga Nidra, deep relaxation.


Women in leadership: companies do better when women are in charge.

Powerful woman
Back view of confident businesswoman with arm on waist

According to the DDI study, the top performing companies have the highest number of women in a leadership role. The company performing among the 20% best organizations in the west have 27% of women in a leadership role, While the less performing companies have fewer women. The company at the bottom of the 20% financial performer have around 19% of women in a leadership role. What does this mean? Hire women, if you wish to be a successful company.

Women entrepreneurs, such as Ivanka Trump (Former Executive VP of Development & Acquisitions at The Trump Organization), Sheryl Sandberg (Facebook COO), Indra Nooyi (Pepsi Cola CEO), Cathy Fiorini (Former HP CEO), Debra Lee (Black Entertainment Television – BET – CEO) and many other talented women are working to change perceptions and their leadership roles are encouraging women to become leaders and entrepreneurs. There is a need to see women in leadership across the entire arena of life including politics, and business, and there is still a way to go. For example, Canada which is the most successful country in achieving equality has 50% women in a leadership role, while the USA and Philippines are close to 41% and the less performing are is Japan at8%, followed by India at 14% and Taiwan at 21%.

Top Research Findings

  1. 70% of Companies Have a C-Suite Featuring 25% or Fewer Women
  2. Most Organizations Struggle to Build a Leadership Culture for Women
  3. Companies Struggle to Hire Female Technical Talent
  4. Smaller Firms Are More Likely to Achieve Gender Parity
  5. High-Performing Organizations Have Different Cultural and Philosophical Views about Female Leadership

Click on the link to read the study.

Mind the gap: The Women’s Leadership Gap

This is for the overall management, but if one looks at the senior management, the number drops. In the USA for example, there is only 14.6% of women in senior management and only 4,6% of CEO hired and working among the 500 most performing companies. This is according to the Centre for American Progress.

This shows that there is still a long way to go… Boards should take courage and hire women in leadership roles, and CEOs and at all the level of organizations.

There are not enough of women in a leadership role, even though they represent 50% of the populations.

Top Findings

Women lack representation in leadership positions:

  1. They are only 14.6 percent of executive officers, 8.1 percent of top earners, and 4.6 percent of Fortune 500 CEOs.
  2. They hold just 16.9 percent of Fortune 500 board seats.
  3. In the financial services industry, they make-up 54.2 percent of the labor force, but are only 12.4 percent of executive officers, and 18.3 percent of board directors. None are CEOs.
  4. They account for 78.4 percent of the labor force in health care and social assistance but only 14.6 percent of executive officers and 12.4 percent of board directors. None, again are CEOs.
  5. In the legal field, they are 45.4 percent of associates—but only 25 percent of non-equity partners and 15 percent of equity partners.
  6. In medicine, they comprise 34.3 percent of all physicians and surgeons but only 15.9 percent of medical school deans.
  7. In information technology, they hold only 9 percent of management positions and account for only 14 percent of senior management positions at Silicon Valley startups

Click on the link to read the article.

In conclusion, we can see there is still a long way to go, despite the progress, women have to keep on fighting to achieve equality.



The objectives

When you formulate objectives, they must meet certain standards. Be and think SMART when setting work objectives.

They must be SMART

  • Specific: The works objective must be sensible, concrete, observable, and tangible and it can be defined. It is reasonable to do and not impossible to achieve
  • Measurable – Manager and staff members should be able to assess and evaluate work objectives and the level of achievement. There should be an accurate indicator of the results expected and it should be quantifiable.
  • Achievable – They should not be vague or too abstract. Each work objective can be achieved without any obstacle that precludes completion.
  • Realistic –The objectives must be reasonable. The manager must verify that the work or project is feasible and can be accomplished by the staff member and within the parameters of the job description. And if an action plan is agreed upon, the staff member will follow it gradually and step-by-step in order to reach the objective.
  • Time – They must have a deadline, a specific time to achieve it.

Having work objectives helps manage time effectively, so make sure that you are aware of your work objectives as well as your personal objectives.

What are your professional objectives?  
What are your personal objectives?  
What do you want to achieve in life?  
What do you want to achieve now?  
Where do you see yourself in five, ten or fifteen, years?  


Happiness is the eternal quest of man. From fleeting pleasures to deep and abiding joy, or moments of intense emotions to boundless optimism, each one of us has his own definition of happiness. While human beings do not share necessarily the same definition of happiness, and the word ‘happiness’ is difficult to define, we all thirst for happiness and wonder how to be happy. Is there a way to happiness; is there a path that can lead us to happiness?  

Psychologists, journalists, philosophers, priests and pastors and many others professionals have researched and wrote about happiness.  Their works show that a healthy life filled with love, faith, prosperity and abundance, gratitude, altruistic services, devotion to the divine, a meaningful spirituality, a rewarding and meaningful work, etc. are sources of joy and happiness.  

Honest work and services help men to keep their dignity and grow and mature in competences and wisdom. The quest for self-knowledge can start with a deep commitment to one’s life mission or work, and this also will be a great source of happiness.  And secondly on can also strive to achieve happiness in one’s private life. To strike a positive balance between work and life is certainly a great source of comfort and happiness.


Conflict Resolution methods

There are many conflict resolution methods, such as DESC or ABCD, etc., each with its strengths and weakness.

The DESC Method

Describe the facts: explain what are the actions or behaviours that are the causes of conflicts.

Express your feelings: explain why that behaviour/action is an issue.

Specify the solutions you are seeking: explain in what way the resulting actions or change of behaviour will impact positively on the conflict and bring a successful end;

Conclude: Convince others and explain the consequences if no actions are taken.

The A.B.C.D. method

The efficient points

Address separately the questions linked to the people and the subject of the disagreement.

Base your attention on the interests at stake and not on the positions.

Create a sufficient number of supplementary solutions providing mutual gains (not necessarily equal).

Determine verifiable criteria for the agreement.

Whether we are directly concerned by the conflict or outside a conflict and trying to help and solve it, our situation is nevertheless delicate. What is required is to do our utmost best to work and put an end to the conflict. It is a more subtle process when we are an insider to the conflict rather than an outsider. When we are directly concerned by a conflict, there is more pressure and it is difficult to keep the emotional distance required for solving the conflict. It is then essential to not play mind games but to use fair play in order to solve all the issues at stake.  An efficient approach requires apprehending the problem in a certain state of mind by respecting a code of ethics (respect the interests and situations of each person and avoid wronging anyone) and by having the firm desire to succeed and solve the conflict. When we deal with a conflict ethically, we are seeking a win-win resolution and we see a conflict as a source of evolution. It is not only a source of stress but also an opportunity, a chance for change. The conflict becomes a chance for dialogue, a time to listen and exchange on the disagreements. It is a question of approaching the conflict with a positive, creative, and significant vision. To reach a successful end to a conflict, we need to have the willingness to have a dialogue.